When it comes to major, often times one-of events, you want the very best most experienced professionals available to help make it flawless. Would you use a surgeon who’d only done a few surgeries? A hairdresser that was just learning? An electrician who crosses random wires? & it’s not only what they do for you the night of the event, but how they can anticipate potential problems & head them off before they happen.
A perfect example was a large event we had at the Drake Hotel in Chicago on July 4th. Summer in the heart of the city is always hopping & holidays intensify this activity, especially if the weather cooperates & it’s a beautiful day/night. We need to be proactive, not only with the people working the event, but making sure our Clients inform their guests of parking options, traffic patterns, etc. All potential problems were avoided, by planning ahead.
On July 5th, we had a huge party at the Field Museum. We became aware of a gigantic Dave Matthews concert taking place the same night on Northernly Island, which shares all the parking with the Museum Campus. Not only was traffic nightmarish, but parking was unattainable. With the cooperation of the Museum, we were able to get our staff & guests in & oblivious to the traffic mess outside.
Our advice is not always heeded. A classic example was last year’s Holiday Light Parade. Our Client booked a hotel in the very heart of the Gold Coast on this night & we strongly cautioned them about the crowds, but they weren’t concerned; until 40% of their guests were unable to get to the hotel. All the streets in the neighborhood were closed. Guests were circling two blocks from the hotel for TWO HOURS. It was a shame, as it could have been avoided. But you know this, if you have experience.
Employ & LISTEN to your professionals.